duaraconcept - visual identity
The visual identity of duaraconcept (www.duaraconcept.com) reflects the core philosophy of cycles, connection, and feminine strength through its use of circular forms, soft yet grounded typography, and a natural, earthy color palette. The recurring circular shapes symbolize harmony, continuity, and the cyclical nature of life, tying into the brand’s name “duara,” meaning circle in Swahili. The minimalistic approach allows space for reflection and emphasizes clarity, while the warm tones evoke softness, balance, and empowerment. Together, these elements visually express the brand’s mission to honor female energy, body wisdom, and the flow of natural rhythms.